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These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared.
An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s.
The second is the process of TV Advertising Delivery and usually incorporates the involvement of a Post-production House, a Media agency, Advertising Distribution Specialists and the end-goal, the broadcasters.
It is important to choose a television production company and advertising agency with pertinent expertise in these two areas, and it is preferable to choose an agency that both produces advertisements and places air time, because expertise in broadcast quality production and broadcast standards is vital to gaining the advertisement's acceptance by the networks.
After the advent of cheap video software and consumer cameras, numerous individuals have offered video production services on the internet.
Video production companies that do not regularly place TV advertisements on the air often have their productions rejected by networks for technical or content issues, due to their inexperience with creating broadcast-ready content.
The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall Mc Luhan.
Russia 24 airs world's major news, as well as news of the economy, sports, culture, high technology, special reports, investigative, live broadcasts of public, political and other events."News suburbs" - a weekly program featuring the Moscow events."News of the Commonwealth" – news program featuring major events of the former USSR countries; "No comment" - the video chronicles of some of the unusual events of the day; "Cinema Industry" - Ivan Kudryavtsev’s program about top events of film industry; "Space" – presents reports of the space flights preparations for and the most important achievements in the field of astronautics; "My Planet" – presented by RTR block of environmental documentaries; "Parliamentary Hour" - an overview of major events in the life of the State “Duma” of Russian Federation; "Pulse" - an overview of important developments in the field of medicine; "Replica" - journalistic column in which Maxim Sokolov and Alexander Privalov talk about the important events of the day; "Russian Technologies" - a program about the latest developments in the Russian defense industry and mechanical engineering; "The events of the week" - an overview of the most memorable events of the outgoing week; "Insurance times" - a weekly program about an insurance; "The Church and the world" - the current events of social and church life, hosted by Archbishop Hilarion, the chairman of the Department for External Church Relations of Moscow Patriarchate.Television advertising involves two main tasks: creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.To accomplish the first step means different things in different parts of the world depending on the regulation in place.